The Creative Win

If you’re an artist/creative than you know that sometimes there’s nothing more important than seeing your ideas/concepts come to life. To know that all of you and your teams hard work, from brainstorming to finished product, has paid off is one of the many rewards of hard work and dedication to an creative idea; this was the case last week when we were in a creative meeting and we were brainstorming ideas for a talk on “the naked truth about sex”.

Realizing that this is a middle school series we knew that there was only so far we could “push the envelope” with how suggestive we were with a sex theme; regardless we wanted to go for something that accomplished 2 key things:

1. Attention: we wanted to grab the students attention and direct it towards the stage/screens to prepare them for the talk.

2. Rememberability: is that even a word? Regardless, we wanted this piece to be one that students wouldn’t soon forget.

So we called our stage/set director and asked to borrow 2 mannequins, (cuz what church doesn’t keep mannequins around?). We then headed to our middle school director Josh Isenhardt’s house because his wife Amanda is a professional photographer and they had everything we needed to make this shoot awesome. The clothing came from my wife and I’s closet, and we had lots of help from Adam and intern Ryan dressing and positioning our “couple”. The photo’s were taken with a Canon 5D, edited in Light Room and the entire project came together in Adobe Premier.

for our team it wasn’t just about pushing the limits of what we could do, or go for a “wow factor”. We are endowed with creativity from The Creator, and we desperately want to use it, and feel a responsibility to do so.

So what about you? What’s your teams creative process? Come up with anything cool lately?


5 responses so far, want to say something?

  1. Kendall says:

    It definitely had the WOW factor! If your goal was to get their attention (and the attention of all of us leaders), then mission accomplished!

  2. maddy bartlett says:

    pure genius! i love this idea!! turned out so great!

  3. jcollesano says:

    Thanks! ya it was a lot of fun… I’ll be calling you next time to come and hang for the shoot

  4. James says:

    I love it.

    It grabs attention without being crude. And, I think that is a pretty original promo; have not seen much like that before.

    Great work!

  5. Bruce says:

    pure genius! i love this idea!! turned out so great!

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